umgbgram
May 20
119
7.02%
UMG for Brands has partnered up with @cocacola to create some #RealMagic.✨
Together we launched Coca-Cola’s global music platform, Coke Studio, a digital-first, always-on programme that provides an opportunity for emerging talent from around the world to partner, create and deliver moments of musical magic to new audiences. It's first moment has come to life through a global film titled “The Conductor” that features seven artists collaborating to reimagine Queen's iconic track “A Kind of Magic”.
With artists from Turkey to Nigeria, South Korea to Miami, each bring their own unique style to the music, reimagining the track for a new generation, encapsulating the multicultural magic at the core of the Coke Studio platform.
In addition to the film, each of the seven artists have also recorded their own versions of “A Kind of Magic” which are out on streaming platforms now, along with additional exclusive tracks and behind-the-scenes footage accessible only on the Coke Studio Global YouTube Hub (link in bio). #CokeStudio
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#cocacola #musicindustry #brandpartnerships #tribedaloca #arilennox #tems #mariahangeliq #griff #ekinberil #tesher #universalmusicgroup
umgbgram
May 20
119
7.02%
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