THE LOVERS First Care Activating Serum is the product of true passion and perseverance with over 400,000 customers having purchased more than 10 bottles** Sulwhasoo’s No.1* serum #Sulwhasoo#FirstCareActivatingSerum *Based on Korean consumer data as of 2021 (No.1 in total number of customers, No.1 serum purchased by newly acquired customers, No.1 product in number of return customers, **Based on product sales within AmorePacific from its first release in 1997 to 2021