What happens when you bring together the boldest marketers, visionary partners, cutting-edge tech, and a whole lot of challenger energy? An experience that’s anything but business as usual. This week, we hosted #ChallengerSummit2025, a conference built around one idea: igniting intelligence to spark actions that help marketers drive business growth. But the real magic wasn’t limited to what was on the stage. It was about being in the room where it happens: working together to forge a new path and lead the way into the future of marketing, powered by hybrid intelligence that combines the best of humans and tech. Together, our audience built a collective art installation in real time using proprietary AI, rolled up their sleeves to try out new tech from partners like @google, @amazon, and @abtasty, and got the chance to experience Polaris IQ, our tech that delivers AI-powered insights across creative, media, and measurement, now available to all of our clients. So thank you to everyone who joined us to make this such an incredible experience: marketers, clients, partners, and our own experts. Challenger Summit 2025 proved that this community is ready to build what comes next, together.