The rapid growth of popularity across all demographics has proven that social media is one of the best ways to generate leads while growing brand awareness and connecting with your target audience, which is the heart of all marketing. Consider the various platforms as different body parts of the same person To continue with the metaphor of the human body representing a balanced social media marketing strategy, we’ll begin with Facebook. This is the heart of your strategy. One of the earliest and most subscribed platforms, Facebook incorporates aspects of all of the other platforms and spans across nearly all major demographics. There is essentially no limit to the marketing capabilities of this platform. If Facebook is the heart, then Twitter would be the head. This is where awareness comes into play. Whether it be news, quick business updates, funny posts to improve branding, or utilizing polls and hashtags to gain consumer insights and increase engagement, Twitter is a proven platform to increase awareness and visibility across social media. Because of instagrams key features such as ads, product catalogs, and shopping, Instagram is the ideal platform for both e-commerce and brick and mortar businesses. Pair those with the ability to share pictures, live stories, polls and videos, it’s no wonder why so many businesses use Instagram to improve their branding and gain customers. Instagram brings your products and services to customers, which is why this platform is the legs of your social media marketing strategy. LinkedIn is where business gets done and deals are made, making it the hands. LinkedIn serves many purposes and incorporates several unique functions such as a job searching and recruiting tool to help you grow your business. Tiktok serves as the smartphone of the body- because at this point, phones have become a part of the human anatomy. This platform fills a growing need in society for quick and seemingly endless content that can be consumed in an instant. To learn more contact Nxt Era today! #businessowner #socialmediamarketing #sales #digitalmarketing #startup #facebook #metaverse #nft #cryptocurrency