So thrilled to have the support of sunscreen disruptor @BEAME on the #axethespftax#AXEtheSPFtaxYou may have seen the brand’s viral UV stickers which remind the wearer to top up their sunscreen in real time. This British-based start-up is backed by @steven and is on a mission to make daily sunscreen wear more ergonomic for busy lives. Founder Eniye is a staunch supporter of my campaign to make sunscreen more accessible to all. I’m thrilled to have her as a backer and excited to see where her bold sun safety vision goes next. You can sign my Axe the SPF Tax petition - the leading campaign to axe VAT on vital sunscreen - at the link in bio! #AXEtheSPFtax