Search intent is the purpose behind a user’s search. Search intent is also referred to as keyword intent, user intent, and audience intent. A deep understanding of user intent helps SEOs better optimize their content and tailor it to their audience’s unique needs. Keyword intent optimization is the root of all search engine optimization. Although some searches will have crossovers between several of the types of search intent, it’s important to be able to differentiate between the four main types. They are: •Navigational Intent: User wants to find a website or specific page: (Toyota website, Toyota customer service) •Informational Intent: User wants an answer to a specific question or more knowledge about a topic: (How do hybrid cars work?, what is the difference between hybrid and electric cars?) •Transactional Intent: User wants to complete an action or purchase: (buy Toyota Prius) •Commercial Intent: User wants to compare brands, products, services (similar to transactional but not as far in the buying process): (best hybrids, best Toyota hybrids) Having a deep understanding and execution of keyword intent and optimizing for the different types will help you outrank your competition and increase conversions. Partnering with a talented search engine optimization agency like Nxt Era Marketing is the best way to ensure your SEO success. Contact us today to schedule your free digital marketing consultation.