co_ruh
Jul 20
232
16.1%
🔥 NEW HEAT... still in shock that THE @amazon invited us on their This Is Small Business podcast, which is now LIVE! 🔥 So honored to share our story with the Amazon team, which you can stream now on Apple Podcasts! Check out the episode description below and tune in! +++++++++++ Cora and Stefan Build Organic Loyalty: On Episode 4 of This Is Small Business, Andrea speaks with Cora Miller, founder of @youngkinghaircare, a male-focused brand that aims to celebrate and represent the diversity of Black and Brown young men by providing them with natural hair products. Along with her husband Stefan Miller (Young King’s Chief Marketing & Brand Strategist), Cora has built a booming business primarily based on word of mouth marketing and direct-to-consumer communications. The Millers are a modern power-couple with a great product and a powerful message. Their secret? Connecting directly with their customers. From phone conversations with parents who say that Young King’s products have changed their lives, to building a community of advocates who are proud to spread the word, the Miller’s have bootstrapped their way out of their corporate jobs and into a successful small business. So come meet the founders of Young King to find out what it takes to build a brand through organic word-of-mouth marketing, and what takeaways Andrea’s adding to her small business playbook. #thisissmallbusiness #amazonpodcast #youngkinghaircare #entrepreneurship #entrepreneurlife #blackownedbusiness
co_ruh
Jul 20
232
16.1%
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