Here and where you are – that’s model Ava Verce’s motto, seen here presenting a feminine eyewear model by GÖTTI to us. That’s – despite the fact that these shots are Ava’s first as an eyewear model – nothing special, so far. What does make these picture unique is that they aren’t the result of a photoshoot in the classical sense. This shoot didn’t include a professional photographer, a stylist, or a hair and makeup artist. What’s more – Ava may be a fashion and art model, but she isn’t made of flesh and blood. Ava is a virtual model developed by VERCE, a CGI studio specializing in the development of virtual models for the fashion industry. . After publishing countless photos of real people over the past 12 years, a virtual model is presenting a pair of glasses in SPECTR for the first time. The results are frightening and exciting at the same time. They show us what’s already possible, and they give us an idea of what the future will bring. Ava is the start of the future of fashion and lifestyle photography. The future is now! . 👓 »Alesi« by @gottiswitzerland . 😎 Find and virtually try on this and many more frames from the best premium independent eyewear manufacturers on favrspecs.com @favrspecs . 📸 artwork: @ava.verce creator: @verce_io . . . . . . #virtualreality #cgi #artwork #spectr #magazine #favrspecs #spectrmagazine #shades #design #spectacle #optical #optician #frame #style #fashion #eyewear #eyeweardesign #optiker #brille #eyewearinspiration #eyeweartrends #glasses #photography