#ThrowbackThursday with UMGB! Check out UMGB Germany’s 2012 campaign for @jaguar featuring the one and only Lana Del Rey. The music video featuring Jaguar’s F-TYPE has over 62M views, and 10 years later the song she composed for the brand, “Burning Desire”, has gone viral on TikTok, with over 7.6M views on videos featuring the song. Watch the video at the link in our bio. 🔥 @universalmusicgroup @universalmusicgermany #jaguar #jaguarftype #burningdesire #damienlewis #ridleyscott #brandpartnerships #musicmarketing #productplacement #umg #universalmusicgroup