Let the content creator decide how best her audience will react to your product! @shawtysin said to trust her, and we did. She gave our brand 2.2 million views on Tik Tok with her GRWM reel posted on the night of Wednesday, April 11th. Since then we’ve received a huge spike in our sales, but more important than that, the love and excitement we were able to give to our sisters of hyperpigmentation. This is the second half of the Tik Tok, but go follow Shawty and give this video more love!