New arrivals from ICECREAM are available online at bdgastore.com and in-store at our Boston location. With ICECREAM Pharrell cements his mark as one of the most influential people in streetwear history. A subsidiary brand of Billionaire Boys Club, ICECREAM is renowned for its playful approach to streetwear utilizing loud, colorful designs, dog and ice cream graphics, and all-over prints. #icecreambbc #bodega