Ethereal experience at the @ader_error space 2.0 flagship store in Seoul. 🫱🏻‍🫲🏾 The entire store and café is an immersive installation built from scratch with details sparring from Sci-Fi sounds, laser led lights, moon-landing simulation, astronaut bedrooms as changing rooms and so much more. I’ve been to many showrooms in my day but this just reset everything! Not to mention the unorthodox design of their products, furniture and objects. As far as illustration goes, pictures won’t do it justice. I’ve admired the Ader approach for over 8 years, and so to fuel my obsession with experiential design, I made it a mission to visit one of their main flagship stores during my time in Seoul. Still in awe! [Listen to the sound simulation in the videos for maximum effect] 🔊📡🛰👨🏾‍🚀🚀