In bloom 🌸⁠ ⁠ When the queer wellness brand For Them (@forthem) approached Alexander Pankiv-Greene (@gourmetspaghettiboy) for the design of its new identity, Alexander decided on a beautiful and bold typography-led system inspired by nature. “This idea of radical change kept coming up as well as the feeling of expansiveness,” says Alex, “I wanted For Them’s audience to feel this way when interacting with the brand. A truly safe space for the community, a space to bloom.” The combination of blocky, heavy letterforms and a wispy cursive script feels gorgeously fluid — as does the identity’s beautiful palette of rainbow hues.⁠ .⁠ .⁠ .⁠ ⁠ #aigaeyeondesign #branding #graphicdesign #aigadesign #design #identitysystem #queerdesign⁠