To feel good and to do good was the strategic approach for the online bank Good Money. Spark the goodness in people. Good Money plead to only reinvest into sustainable, environmental and future forward industry sectors and in addition make your money work for you not the bank. Sad truth thou, the company got dissolved before it even launched. But we love the branding, so here it is. Full case study on our website. Big ‘thank you’ to Debbie @liuherself and Mike, who believed in our vision and allowed us to push the branding this far. And what a joy it was to work together with Cristina Daura @cdaura who created the wonderful illustrations.