Doing good is contagious, seeing someone helping an older person crossing the street makes us feel good and also makes us wanting to do something good. Being the one who helps even better. Someone with a good and positive energy rubs off to the people around her/him. When we all are a bit more loving and caring to another it will create a snowball effect. Every little action counts. Love. Full case study on our website. Illustrations by Cristina Daura @cdaura