Millenials and Generation Z consumers are driving 85% of global luxury sales growth, according to Luxe Digital. These relative newbies to the luxury market demand more than just top quality. Being sustainability aware, they are more likely to look behind the finished product to the production materials and processes and their effects on people and the environment.​​​​​​​​ ​​​​​​​​ Such demands are giving rise to philanthropic luxury retail. Recognizing the values of their consumers, major luxury brands such as Olivela, Salvatore Ferragamo, Dolce & Gabbana and Jimmy Choo are giving back by donating to popular causes. ​​​​​​​​ ​​​​​​​​ How do you feel about luxury brands giving back?