Covering #Notion91 @georgesmeddles talks his new venture @southrecords, how a nod from his Nan is the ultimate stamp of approval for a new track and his sage advice for artists aspiring to make their own path: "Have your own identity and with every setback you may get, keep going. Persistence is key. Don’t follow any trends just because something is hot right now, it doesn’t mean it will be in a year or two. It’s so important to create your own sound and style, and stand on your own. It’s impossible to do that if you’re trying to sound like everyone else or just what is hot at the moment. You can’t get noticed when you’re following at the back" Shot by our team for @notion • AD & Photography @ella.smeddles • Fashion @toreycassidy • Photography Assistant @_aklaudija • Production & Location @wolfandbadgerstudios #photoshoot #creativeshot #creativehub #editorial #london #londoncreativestudio #londonphotographer #campaignphotography #artdirection #creative #creativeagency #bcorp #bcorpuk #creativestudios #explorepage #explore #musicmag #fashioneditorial #dj #studioshoot #notion #newmusic #magazine #mag #pose #creativedirection