New Work! You’ve seen the video, now excited to share the images we created for the All Allure Collection. This beautiful look forms part of of AW22 Trend Reveal. I wanted to portray how GenZ lead the way in authenticity and influence future trends, shaping a more inclusive world. The collection was a collaborative approach, but this particular look was created by @theblowdryartist for @ghdhair @ghdhairpro #ghd #newwork #creative