Not sure which "active" to pick for your skincare routine? "'Actives'" are ingredients that are shown to have the capability of altering the skin in some way to produce beneficial effects." -@thatdermlife These can include vitamin C, retinoids, exfoliants, and more. Pick one based on the condition of your skin and what you're trying to solve for, and it's best only to use one active at a time to prevent sensitizing your skin or compromising your moisture barrier. Interested in these @madhippieskinproducts products? Check them out at the link in bio.