We’re often asked what makes our whisky a cut above the others. The secret? Quite simply, it’s the essence of Islay itself. Peat. ​ It has been ever since 1815, when farming brothers Donald and Alexander Johnston first leased acres from the Laird of Islay and discovered distilling was more profitable than farming, resulting in the birth of a whisky with distinctive, peaty, and earthy flavours known today as Laphroaig.​ Find out what happens when taste trailblazing Fire Chef Francis Mallmann uses Islay's peat to influence the personality of his open fire cooking via the link in our bio. #laphroaig #friendsoflaphroaig #islay #laphroaigtrailblazers #francismallmann