Did you know that kids swallow most of the toothpaste they put in their mouths? 😲 With Risewell there’s no need to worry. Instead of fluoride, we use hydroxyapatite to remineralize the enamel, and the subtle all natural cake batter flavor is so tasty, kids WANT to brush. Our toothpaste is non-toxic, 100% natural and safe enough to eat! 🎂