Our newest film with @hublot and brand ambassador @design.by.samuelross to launch the release of the new limited-edition Big Bang Tourbillon Samuel Ross. Ross’s signature use of colour and love of stark geometry and urban design come together in his first wristwatch collaboration. The timepiece’s stylized hexagonal shape, titanium honeycomb mesh, and vibrant orange hue make for a sportier direction to Hublot’s flagship model. We wanted to strike the perfect balance between the new watch’s minimalist design and precise intensity — marrying Hublot’s classic look with the sensibilities of Ross’s unique graphic language. Modern, friendly, and minimalist tones were brought together to create a fresh aesthetic in this design-driven film and ode to industrial elegance. Thank you to the amazing team @helloplayful x @cypher.audio — Project + full credits at tendril.ca 🧡 #hublot #samross #design