HAPPY 4/20 BEAUTIFUL PEOPLE 🌱 The Herbalist is the new eau de parfum 'functional fragrance' collaboration between @hereticparfum and cannabis brand @drewmartinco. The sativa-hybrid strain Jack Herer serves as the base of the fragrance while the rest of the scent is built using notes of lemon, tangerine, crushed pine needles, yuzu, frankincense and hinoki. "Cannabis is a special and powerful plant," said Drew Martin, founder of Drew Martin cannabis and botanical pre-rolls. "Many use the plant therapeutically, many more use it for fun or relaxation. The Herbalist is another expression of this plant that resists categorization. I hope it can play a role in expanding people's understanding of cannabis." The Herbalist is available starting 4/20 at Sweet Flower cannabis boutiques across Los Angeles and for pre-order online at drewmartin.co/heretic.