IKEA ‘Hostile Home’ Mother’s latest IKEA campaign, directed by Nick Gordon for Somesuch, transforms the most hostile of houses into a helpful home where a family can truly belong. Our VFX & CG teams brought this home and all its characterful furnishings to life, from judgemental paintings and standoffish lamps, to cooperative floorboards and obedient plug sockets. The playful CG work even turned junk mail into mischievous household gremlins, all the way from character design to animation. Watch our artists personify IKEA products like you’ve never seen them before. Director - @nicgordon Prod Co - @somesuchandco Agency - @motherlondon VFX - Black Kite Studios VFX Supervisor - @adam_crocker_vfx CG Team - @fincrow @andrewbart22 @james_the_animator @ronensart Colourist - @georgekcolourist DOP - Tom Townend Edit - @samriceedwards // @the_assembly_rooms Audio - Jack Sedgwick //@kinglearlondon