Post acne scars, marks, discolouration, wrinkles, blemishes are amongst the top searches in skincare along with queries on individual ingredients like asking what retinol and azelaic acid do. Skincare care be confusing, that’s why I started making videos years ago before joining on here. I want to help make it less complicated by explaining the science and sharing brands that I find interesting and pushing the norm. The INKEY List have been listening and using the feedback have created a range alongside dermatologists with their scientific team to selectively formulate products to include ingredients at a % that will be higher performing, for example the 5% benzoyl peroxide. The derms provide advice within the pack of each product so that consumers understand how to use it to get the best possible results - from a professional. It’s made it more accessible for everyone. @theinkeylist @sephora #supersolutions #theinkeylist #azelaicacid #niacinamide #retinol #howretinolworks #benzoylperoxide #benzoylperoxidecleanser #skincaretips #skincareadvice #skincareroutine