Building Crown Affair and watching it grow has been one of the greatest joys of my life, and I couldn’t be more excited for this next chapter with Elaine Choi as CEO. Her vision, leadership, and care for the brand are unparalleled— even though she’s been on this journey with me for five and a half years, this is just the beginning. ⏳ Endless gratitude to @dianaspearl and @bof for this thoughtful piece, and to our Crown Affair community—you are the heart of everything we do. You’re my why. I create these products for us because we deserve beautiful things—simple, intuitive, and truly better. Here’s to growing together—our hair, our rituals, and our journeys. 💚