Happy National Lipstick Day Just B Cosmetics💄💋 @justbcosmetics Just B was founded by two incredible women, International make-up artist Bina Khan and Silicon Valley Engineering Leader Madiha Chan, both of whom have a keen passion for make-up and individuality. Just B is named after their ethos – you don’t need to change yourself, or hide anything, you can Just B! Just B was created from the determination to cater for skin tones that have been ignored by the beauty industry, as well as the outgrown narrative of “flaws” and the need to “fix” them. Their mission is to create smart, multi-dimensional make up that moulds itself to your needs. They aim to empower, and magnify your beauty inside and out ✨