An estimated 34 per cent of Shopify stores survive a year, according to a Globe analysis, showing the company is facing a growing problem with customer retention.⁠ ⁠ The Globe analyzed data from more than five million online stores that used Shopify’s technology and looked at how long they used the platform.⁠ ⁠ Among the findings is that the average store that opened in 2021 lasted just 143 days.⁠ ⁠ The data also show Shopify’s customer survival rate is substantially lower than its rivals, raising questions about how it can maintain its long-term dominance in the crowded e-commerce industry.⁠ ⁠ Follow the link in our bio to read the data deep dive by Chris Hannay, Temur Durrani and Mahima Singh.⁠ ⁠ #Shopify⁠ #ECommerce