BALMAIN’S CRAFTSMANSHIP ON THE ASSEMBLY LINE Step into the universe where Balmain’s bold designs meet the art of fragrance. Like our fashion pieces take shape in our celebrated Parisian ateliers, Balmain Beauty’s maximalist scents come to life on the assembly line. Discover the meticulous craftsmanship that turns a two-year vision into a bottle from Les Éternels collection and enjoy the magic behind every detail. @Balmain @OR #BALMAINBEAUTY #BALMAIN