Today marks the final day of #BodyImageAwarenessWeek, an annual campaign that aims to shine a light on eating and body image-related disorders, which impact over 1 million Australians each year. While these disorders have been prevalent in society for decades, the ways in which they emerge and their overarching impact is more varied than ever. Mere years ago, billboards and glossy magazine spreads featuring photoshopped iterations of models set unattainable standards of beauty; now, highlight reels and app-edited versions of high school friends, acquaintances and influencers have made a harmful home in the virtual world. With 3.6 billion social media users worldwide, the consequences of the airbrushed elite dominating our feeds cannot be underestimated. At the link in bio, BAZAAR unpacks the far-reaching consequences of facetune, photoshop and social media on our virtual and physical selves — and three digital creators weigh in on how to activate body kindness in a world dominated by social media and punctuated by edited alternatives. Artwork by @emmaregolini