Very, very #HappyPincher 💗 On my 12th @pinchme box I received the following products: ♧@iliabeauty C Beyond Triple Serum, SPF 40: Groundbreaking 3-in-1 Serum with encapsulated vitamin C, mineral SPF 40 (10% zinc oxide) and 2% Niacinamide ♧Other ingredients include: squalane, shea butter and jojoba seed oil ♧Vegan, cruelty free and fragrance free This serum checks so many boxes for me: ✔️Tinted mineral sunscreen ✔️Favorite ingredients: Niacinamide and Vitamin C! ✔️Dewy, glowy finish ✔️Vegan and Cruelty Free I'm a big Ilia fan, I feel like it's one of the very few brands that feature older models and target an older demographic. I also love the very high quality of their products, I've tried several and they all have become favorites. This serum was obviously an instant favorite, however, I worry about how much product I need to use when applying it. I always slather sunscreen all over my face, neck, ears and décolletage, and this serum is very light and fluid and always feel like I'm not applying enough. At this price point, I also don't want to waste product 😅 so I normally apply only to my face and do so as if I'm applying tinted moisturizer (I add an additional, light sunscreen under, like BOJ) I also absolutely love, LOVE the finished look, it's dewy and radiant and my skin loves it, my oily skinned friends may not like it though, at first skin looks pretty oily but my skin absorbs this beautifully and looks dewy. (Note: all pictures included do not have a filter nor are altered, these are raw images to show what this actually looks like, ignore my big pores and facial hair please ☺️) I love this, I need to literally buy a piggy bank so I can save money to buy it and the rest of the makeup I'm running out of, but IMO the price is absolutely worth it. Have you tried a serum sunscreen yet? Do you prefer an oil or water base? #pinchme #pinchmebox #ilia #iliabeauty #vitamincserum #niacinamide #crueltyfree #crueltyfreebeauty #vegan #over40skincare #over40makeup #microinfluencer #mineralsunscreen