It's National Clean Beauty Day! You know that Gen See formulas are clean, formulated to EU standards and those of the leading clean beauty retailers in the US, but did you know that Gen See clean is not just about ingredients? It's about making conscious choices about everything we do: the most sustainable packaging we can find, our ethical work practices, transparency, and the diversity of our team. What does clean mean to you? 🍃 Video credit to @softglamismyjam #cleanbeauty #cleanmakeup #crueltyfreebeauty #crueltyfreemakeup #veganbeauty #veganmakeup #leapingbunnycertified #genseebeauty