This new product is huge for @siennanaturals. I worked on my first formulas for this brand 10 years ago! I didn't even think of making this product back then because I knew that when I did finally launch it, it had to be done in the "Sienna Naturals Way" which means - pass dermatologist testing, be made with ingredients that benefit hair and scalp health, have no known harmful effects to your hair, scalp, body or the environment and most importantly - do all of that while providing SUPERIOR PERFORMANCE! 💁🏽‍♀️⁠ ⁠ But when @issarae and I got serious about her coming on board as a co-owner of Sienna Naturals in late 2019, she told me launching this was a non-negotiable. So, we got to it! The hundreds of hours of research, clinical trials, agony and joy that me and my team have put into getting this right has been so worth it! Every spiral, zig-zag, floof and poof of my hair knows you will love it. And I really hope some day Issa lets me share the BTS feedback videos she's sent over the past couple of years. 👀 I have been dreaming of this for a decade and today, it’s our gift to your reality. ☁️➿🪄✨ ⁠ xo,⁠ Hannah ⁠