In a world where winning and being the best is glorified, it becomes more and more challenging to hold onto the importance of process. Yes, Life Time Grand Prix and The Feed’s HPT rider Sarah Sturm competes in some of the toughest cycling races in the country — but it’s not why she rides. “In the grand scheme of things, crossing a finish line first is not necessarily the most important thing. It is the process. The journey is the destination.” Athletes have an opportunity, as driven people, to show up and try their hardest. But the racing itself is such a small blip in the grand scheme of things. With long hours at a time out on beautiful open roads and winding trails, you might as well look up and enjoy the views, because it’s what makes it worth it. WATCH Sarah’s full Life Time Grand Prix presented by Mazda story 🎥, premiering LIVE now, and find out why she rides. Link in bio.