Welcome to the food influencer effect — or, what it can be: If the right influencer posts a video of your food and it hits, it can lead to a larger social media following and a noticeable increase in revenue.⁠ ⁠ It’s a phenomenon that’s causing a paradigm shift in the restaurant world, transferring the power of influence from traditional media to anyone with a smartphone and a love for food. And these days, sometimes seemingly spontaneous expressions of restaurant fandom are actually well-planned, calculated business transactions.⁠ ⁠ Read more at the link in bio.⁠ 📷: @jlcvisuals, @therealchristinahouse & Mel Melcon / Los Angeles Times