Looking to track a goal in the new year? Our free 2023 NDO Poster ships folded with all orders while supplies last. The idea for No Days Off came in 2014 as a tangible way to build habits and recommit to running in the year ahead. The psychology is simple: while setting a big goal can be impossibly daunting, maintaining daily systems in service of that goal are much more effective. This visual reminder of your commitment acts as a reward cue: what is one thing you can do each day to improve as a runner?