@Balenciaga Clones Spring 22 directed by @Quentin.deronzier A digital performance made of 44 versions of @elizad0uglas walking down the runway. Using deepfake technology, AI and more. How could we create the illusion of a real fashion show with one model wearing all the looks? No one was “there” and no one is “real.” “It’s a show that never happened,” “It’s a deep fake of a fashion show,” declared Demna Gvasalia. Director: @quentin.deronzier DOP: @philippe.lesourd.asc Steadicam Op: @caudroymathieu Music: @bfrndbfrnd Producer: @annasunwalker Production Company: @la_pac Gaffer: @mikaelmonod