One of the thing we had to keep in mind for this campaign was to not be able to recognize the neighbourhood we chose to shoot in. We did not want to light up a debate on the contrast of the value of the garments we were shooting and the living realities of a worker's class context. Hence the anonymity of the environment of the shoot, can you guess where it is?⁠ ⁠ Campaign for @missnoemiah⁠ ⁠ Photo @kellyjaco⁠ Model @ariamtefferi⁠ MUAH @lehonye⁠ Styling and art direction by us⁠ ⁠ #ss20 #montreal⁠ #photooftheday #summervibes #summer #beauty #fashion #summerdays #photography