104
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Delighted to win two @thedieline awards for our work on @francescaamfitheatrof’s jewelry brand, @pauerjewelry! Formerly Thief and Heist. We’ve created a packaging system for @pauerjewelry Codebreaker collection, which ignores fine jewelry conventions: smarter, less precious, more playful, and more sustainable. The packaging system includes a paper bracelet drawer and sleeve, molded bamboo and bagasse fiber clamshells for the Brix (charms for the bracelet), the stylus (tool used to replace Brix), and a recycled denim bracelet bag — all white, with minimal branding. The hangtag-shaped clamshell holding the Brix pieces can be collected and assembled with a ball chain. CCO: @fabienbaron Creative Direction: @BaronandBaron Packaging Design: @jose_ernesto_ferrufino @ailsailsa @leilushun Art Direction: @thibault.matthew Thank you @thedieline #dielineawards #packagingdesign #sustainabledesign #thiefandheist #pauerjewelry
104
0.49%
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