Deep water, wild blueberries, night sky. A serious, grounded, toned-down navy. The Blue Ridge Mountains cradle the East Fork factory from the north and the south. Holding us, always, and witnessing it all—even when we lose sight of them. Stately and grounded, strong and serene, Blue Ridge is an ode to our beloved home. It joins our year-round core color palette on October 6th 🫐 What comes to mind for you when you hear “Blue Ridge Mountains”? #Appalachia #SouthernAppalachia #BlueRidgeMountains #WNC