Yes, soft glam is what we’re known for. Yes, we post it often. And no, it’s not because we can’t do anything else. Our team is made up of trained, highly skilled artists who are more than capable of executing bold looks, smoky eyes, colorful lids, and full-glam transformations. We love creative makeup just as much as anyone else. 💄 But here’s the truth: soft glam is intentional. It’s not just a trend or an aesthetic choice—it’s our signature because it works for everyone. It photographs beautifully, wears well throughout long events (hello weddings, photoshoots, and hot girl days out), and enhances your natural features without covering up what makes you you. It’s glam that elevates rather than transforms. And that kind of balance? It takes serious skill to get right ✨ Yes, we could flood our feed with 50 different styles for the algorithm. But we’d rather be known for doing one thing exceptionally well—because great glam shouldn’t be a gamble. Soft glam is the standard. And it’s ours for a reason. 🤍 #softglam #makeuplook #makeupinspo #bridalmua