Exploration is for all. On the occasion of Pride month, C41 produced in collaboration with The North Face this new campaign. An emotional but positive journey through the mountains, bringing the Pride colors to a higher altitude.⁣ Four countries, and four LGBTQ+ organizations sharing their meaningful stories, embodying the goals and challenges in the outdoor today. We followed their hike to place The North Face’s customized tent as their basecamp. Inviting all to be part of the last step of the campaign, the Pride Hike, a collective event in which everyone can participate.⁣ ⁣ Produced by @c41.eu⁣ Client: The North Face⁣ Creative Direction by C41 & THE NORTH FACE EMEA CREATIVE TEAM⁣ Project Manager TNF: Giuliano Paradiso @gg_paradiso⁣ Art / Creative Director TNF: Martina Panzeri @martin_panz Association: @outdoorlads⁣ ⁣ Creative director C41: LEONE @leonedirector⁣ Creative: Inga Lavarini and Nicole Salotti @ingalavarini @nicolesalotti⁣ ⁣ Line Producer: Beatrice Lebrun @beatricelebrun_⁣ Location Manager: Leonardo Angelini @pharos_film_company⁣ Ass Prod: Francesco Parisi @zackkoss⁣ ⁣ Director: Vittoria Elena Simone @vittoriaelenasimone⁣ DOP: Bruno Raciti @brunoraciti⁣ Photographer: Luca A. Caizzi @luca.caizzi⁣ Stylist: Fabiana Guigli @fabipoppy⁣ ⁣ Drone: Rocco Didio @rocco_didio⁣ AC: Will Davies⁣ Ass photographer: Filippo Telaro @filippotelaro⁣ ⁣ Editor: Vittoria Elena Simone & Margherita Freyrie @margheritafreyrie⁣ Editor: Anna Lapiccirella @anna_lapiccirella⁣ Color correction: Leonardo Mareso @maresoleonardo⁣ Audio mix: smideragency @smideragency⁣ Photo Editor: Marcello Maranzan @marcellomaranzan