BMW, or Bayerische Motoren Werke AG, is a German multinational company that produces luxury vehicles and motorcycles. Here are some key points about BMW: 1. **Founded**: BMW was founded in 1916 and originally produced aircraft engines. 2. **Headquarters**: The company's headquarters are in Munich, Germany. 3. **Products**: BMW is known for its high-performance cars and motorcycles, including models such as the BMW 3 Series, 5 Series, 7 Series, X Series SUVs, and the M performance models. 4. **Innovation**: BMW has a strong focus on innovation, including advancements in electric and hybrid vehicle technology. The BMW i series, including the i3 and i8, are examples of their electric and hybrid models. 5. **Brand Image**: BMW is associated with luxury, performance, and engineering excellence. Their slogan, "The Ultimate Driving Machine," reflects their focus on driving experience. 6. **Subsidiaries**: BMW owns several other brands, including Mini and Rolls-Royce Motor Cars. 7. **Motorsport**: BMW has a rich history in motorsports, participating in Formula 1, touring car racing, and endurance racing. Overall, BMW is renowned for its high-quality, luxury vehicles that combine performance, technology, and style.