@promax_global is the entertainment marketing community that brings together the top marketing and design teams to highlight exceptional talent across the industry through awards programs and events for their members. Promax’s challenge was low engagement across their social channels as Covid had an impact on their member base and overall awards business. They were also yearning to establish a more approachable brand voice with their audience. We worked collaboratively with Promax to help them uncover a conversational shift in their messaging, and built a flexible and scalable design system that celebrates talent, unifies their awards shows and elevates their brand mission and values. The result was a striking difference in the way they approach content and messaging, designed to inspire Promax members and elevate the Promax brand amongst the competition. You can find the full case study linked in our bio. #branding #contentstrategy #socialmedia #brandmarketing Special thank you to R&CO Justine Mincin Jennie Lowe Stephanie Basoli PROMAX Stacy La Cotera Kayla Karlsson Megan Kessler