@pacificabeauty set a fantastic example this holiday season of committing to sustainability & turning a mistake into an opportunity. Summarizing the video: - there was a typo on packaging - instead of reprinting they embraced and advertised the error - incorporated charity by planting one tree for every kit sold 👏👏 👏 this industry needs more Pacifica-style problem solving! #pacificabeauty #sustainableproducts #sustainableskincare #sustainablebeauty #leadbyexample #walkthewalk #holidayseason #holidaygifts #skincaretok #ecotok #beautytok #glorioskin #unmaskyourself