The Vrbo Fiesta Bowl Parade presented by Lerner & Rowe is back 🎉 We’re giving a few locals a once-in-a-lifetime opportunity to ride in the Vrbo Fiesta Bowl Parade and be part of one of Arizona’s most iconic traditions. Arizona’s longest-running free community parade brings Central Phoenix to life with colorful floats, marching bands, giant balloons, and hometown pride. Best of all, it’s FREE and open to everyone, and it officially kicks off Fiesta Bowl week across the Valley. 📍 Central Phoenix 🗓️ January 3, 2026 How to enter ✨ 1️⃣ Like this post 2️⃣ Follow @welcometoarizona + @fiesta_bowl 3️⃣ Tag up to three people you’d take with you 🔁 Bonus: Share to your Story and tag us for an extra entry Tag your parade crew and enter below 👇 This is one Arizona tradition you don’t want to miss. #VrboFiestaBowlParade #VivaFiesta #ArizonaEvents #WelcomeToArizona #PhoenixAZ #CommunityPride #sponsored