When we launched MERIT in January 2021, makeup sales were down 36% from 2019, particularly in the luxury and complexion categories (The NPD Group). After years of multi-step skincare routines, 50-shade eyeshadow palettes, and full coverage formulas, it was clear: we were ready for something new. MERIT was born out of this shift — to be the antidote to the oversaturated world of beauty. We are committed to creating well-edited essentials that help you do more with less — products that are designed to become the staples of your routine and live on your vanity for years to come. It's why we don't launch products for newness' sake and why we spend years perfecting every last detail. As we look forward to the year ahead, what types of products or updates would you like to see from us? Bathroom inspo via @studiohus