It turns out Clean Lash isn't just a fan favorite — it's also ophthalmologist-approved. The secret is our proprietary tubing technology, which gently wraps around each lash, so you get a lifted, lengthened effect that lasts without needing to be waterproof. At the end of the day, wash it off with warm water and your regular cleanser — unlike other long-wearing mascaras, there's no tugging, pulling, or harsh remover required. Available at meritbeauty.com, @sephora, and @sephoracanada.