The creative process behind this last campaign was such a thrill to conceive. We had to enhance the emotional aspect of the brand while making sure we showcased the product properly. From models to styling to location to products, we had to make sure the equation was balanced and all needs were met for La Canadienne team. ⁠ ⁠ Client: @lacanadienneshoes⁠ Creative director: @studio_t.b⁠ Production: @byconsulat⁠ Photographer: @kellyjaco⁠ Style: @fredgauthier @folioartists⁠ Mua: @valeriaamirova⁠ Light tech: @_tomberthelot @natashanhc⁠ Digi: @fredboudreault⁠ Editing: @beatrice.munn⁠ ⁠ #fashion #summer22 #creativedirection ⁠ #heels #outfit #clothes #style #shoeaddict⁠ #creativity #design