2 key factors for success: you and your clients know what to book for and have transparency in pricing. When 95% of your menu reflects the services you are doing and have the right amount of time and product included, you and your clients can easily navigate and book from your menu. When clients are confused, they don't book or buy. When given too many options, clients also struggle to make decisions. When clients don't book, buy or make decisions, they may not become a client or it takes more time and energy to get them booked. This will restrict growth in your business. Imagine a handyman that has a list of most of their common services, they are priced without a quote and you can schedule it without having to call or text. Only if you need a big service that is a custom service, will you need to go through a longer process. Now imagine someone that you have to call only during business hours, explain what you need done and wait for them to figure out what they are going to charge. Which would you want to book with?